what is an explainer video?
An explainer video helps potential customers quickly understand what your product or service does and how it fits into their world. It’s especially valuable for businesses with complex offerings, where showing is far more effective than expecting someone to read and figure it out themselves.
Explainer videos can also lean into humour and personality, making the message more engaging while keeping the audience’s attention. The result is content that not only informs, but sticks.
whats involved in an explainer video?
An explainer video starts with meeting 1-on-1, where we define what the product or service is, who it’s for, and the key message we want to communicate. From there, I move into concept development and scriptwriting, shaping a clear and engaging way to tell the story.
Once the direction is locked in, the video is planned out through storyboarding before heading into production. After that, it moves into post-production, where editing, sound design, and visuals are refined to create a polished final piece.
how much can an explainer video cost?
Every explainer video is different, so pricing can vary depending on the complexity of the idea, the style, and the level of production involved. As a general guide, most explainer videos sit between $2,000 – $6,000, with simpler projects on the lower end and more detailed, concept-driven work sitting higher.
Unlike working with a traditional agency, you’re working directly with me throughout the entire process. That means a more streamlined, collaborative experience without the added overhead, keeping things focused, flexible, and more cost-effective.
If the project involves larger-scale production, multiple locations, talent, or more advanced visuals, the investment can increase accordingly.
What you’re paying for isn’t just the final video, it’s the strategy, concept development, scripting, production, and post-production that go into creating something that actually communicates your message clearly and effectively
why work with me?
As an independent filmmaker and marketer, I work directly with you to create visuals that are clear, engaging, and built to communicate your product or service effectively without the overhead of a large production agency. The process is more streamlined, more collaborative, and focused on achieving a result that actually resonates with your audience.
I offer flexible, tailored solutions depending on your goals, whether you’re looking to simplify a complex product, improve conversions, or strengthen your brand presence. I also understand that budgets can vary, so I offer flexible payment options to make high-quality video content more accessible.
explainer video production
let’s crack into it.
FAQs
What types of explainer videos do you create?
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I can do live-action, motion graphics, 2D/3D or a hybrid of all!
Who typically uses explainer videos?
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Small businesses, startups, SaaS companies, e-commerce brands, non-profits, educators, etc.
What makes an explainer video different from other marketing videos?
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An explainer video is designed to simplify and communicate your message quickly and clearly. Unlike general marketing videos, which may focus on brand storytelling, lifestyle, or aesthetics, explainer videos are all about helping your audience understand your product, service, or idea in under 90 seconds
How long does it take to produce an explainer video?
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Typically 4 weeks depending on the project scope. This includes planning, shooting, and editing.
Yes, flexible payment plans are available to make things more manageable.